Rubicon Expedition Products

Sacramento CA

The Swiss Army knife of outdoor-ing.

This was a fun challenge as mountain biking and pop up tents are a tad out of my wheelhouse so storyboarding these shoots and location scouting was a neat departure from the typical work I could do blindfolded and with zero prep. It felt old school, back to basics and good for my brain to learn new setups, gear and a whole new industry. Getting uncomfortable brings change and growth and some great connections came from working with this very cool client.